pledge to eat less meat for OUR climate!!

Climate breakdown is the leading risk to all life on earth – to our homes, our health, our livelihoods and our natural resources. Emissions we release now will cause damage for hundreds of years. 

Animal agriculture contributes approximately 20% of the global emissions leading to climate breakdown, primarily from beef and lamb.

Our goal is to achieve the biggest impact in the shortest amount of time. We will educate the public through sound science about the massive carbon footprint of beef and lamb in particular. Through motivating and empowering individuals to choose less damaging eating habits, we aim to leverage the power of individual action as a tool for mitigating the threat of climate collapse. 

International Launch When We Hit 10,000 Pledges